An integrated direct-marketing campaign for the African Union. The AU Youth Division launched an initiative called the “1 Million by 2021” that aims to create one million opportunities for young Africans. Mark-Ark, from Strategic Communications, focuses on ‘Engagement’ from the 4 E’s that the initiative wants to encourage investment in. Mark-Ark aims to create awareness through social media and youth interactions.

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In collaboration with Mark-Ark from Strategic Communications