A new brand logo for Sugar Angel Pamper Parties. The logo is designed to communicate softness, sweetness, and gentleness. Keeping the target market in mind, the logo was designed to reflect femininity through
the pinks and round edges of logo shape and letters. The shape of the logo represents a sugar cube, taking literal inspiration from the name of the business, “Sugar Angel”. The letters of “Sugar Angel” are slightly angled
to show fun, excitement, and bubbliness.

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Sugar Angel is an event planning business for
females older than 4 years old.